1. Inviting, Engaging and Informational.
Potential customers will be pleased and assured to find a business website that is inviting, engaging and informational. When contacting leads on the phone or by email you can just leave a website address and your contact can visit your website at they’re leisure. Often, your site will make a better first impression than you will because not all of us are polished sales people.
2. Additional Powerful Sales Tool
Beyond making basic information such as address, phone and hours immediately available to your visitors your business website gives you powerful sales tool where you can address your customers’ needs and concerns. You can also offer them expanded and valuable information to establish rapport and create trust.
3. Look Established and Ready for Business
A well-designed, well-produced website can make a start-up business look and perform like a seasoned pro. When your site appears high up in the search results, your copy and images sparkle and your content is engaging you’ll know your website is up to standard and ready to compete with even the best in your niche.
4. Become the Authority in Your Niche
When you create compelling content, you build your authority and value with the search engines as well as your visitors. They then know who they can trust on the Internet and who they will visit first. And if they visit you and trust you, buying from you is not far behind. Your content, your articles, your general information and content show that you know your industry and is trustworthy.
5. Increase Your Visibility
You’re probably not a well-known brand name. But even if you are a start-up or micro business you’ll gain more visibility on the internet with a website than without one. If the party is on the Internet, then you want to be at that party and don't miss it.
6. Improve Your Advertising Effectiveness
Placing your website address on all your promotional material will help you gain additional exposure and encourage visitors to check your site for the information they are seeking and you can surprise them with even more than what they are looking for. Just by distributing your website address you’ll be expanding your reach and offering more than one promotional avenue to your audience.
7. Easy Access to New Customers
You can have your existing customers refer your site to their friends and relatives using only your web address. Also, random or “organic” visitors who come to your site via an online search will find you and stay with you if they find interesting and valuable information on your website.
8. Own Your Internet Identity
Your own domain name (yourcompany.co.za) establishes a strong online brand identity. You can also set-up a personalized email addresses for the company, yourself and your employees. This serves to build your brand and validity as a real business.
9. Tap Into The Mobile Market
Responsive websites allow your information to be seen on a desktop, laptop, tablet or mobile phone. The site “shrink” intelligently so all your information can be read clearly.
10. Improve Productivity
A website increases your company’s productivity because less time is spent explaining product or service details to customers because all this information should be available 24 hours a day on your website. This “self-serve” opportunity will give you more time to engage with your customer and better serve them.
11. Educate Your Customers
Your website can offer free advice about your products and services. This information can be delivered in a well thought out and consistent way. Some visitors might take a quick glance and place their order quickly while others might review and analyse every inch of your product before the make a purchase. By adding loads of quality information to your pages and products you can satisfy both.
12. Expand Your Market
The Internet allows businesses to break through the geographical barriers and become accessible from anywhere in the world. Selling products online has become cheaper and easier for you and your customers.
13. No-cost Additional Staff
If you have spent time creating great content on your website there is no need to reproduce this information in a static or printed form. You can use product or other information pages to teach or train staff, vendors and customers all alike. By really utilizing your website as an information portal, it can serve as a receptionist, sales man, technical expert, training assistant and more without taking even a single day off.